About JCP Roofing



About JCP RoofingJCP Roofing is a family-owned business that came into existence through JCP Steel Supplies in 2014. JCP Steel Supplies has been operating successfully since 1993 and made the strategic decision to branch out. Since its inception, JCP Roofing has been growing at a rapid pace, gaining market share on a daily basis. It is becoming a force to reckon with in the roofing industry.

Marketing Strategy

JCP Roofing is becoming a household name thanks to effective marketing campaigns that are focused on enhancing the company image. Not only is there advertising material in industry-specific magazines, but the company also has a presence on social media. In addition, branded delivery and rep vehicles are found all over Gauteng.

The company is working to convert leads coming in via their website into sales. JCP Roofing believes in follow-up, and making each potential customer feel important. This customer-centric philosophy extends to the office building, which is modern and stylish, and welcoming to visitors. Staff are always friendly, creating a relaxed but professional environment.

Motivation

JCP Roofing is striving to build an empire and to leave a legacy for future generations. The company believes in building for the children. The directors prioritise family, and always aim to empower their own families as well as those of employees working at the JCP group. They plan to keep growing the legacy using knowledge and experience as a firm foundation.

Security

JCP Roofing’s brand-new, state-of-the-art offices offer not only modern aesthetics, but also peace of mind for both customers and employees. The premises have restricted entry, 24-hour CCTV camera surveillance, armed response and an active alarm system. IT equipment and servers are locked away in safes and all valuable and confidential information is backed up and stored safely offsite. All JCP vehicles are fitted with tracking devices and are closely monitored by both management and a reputable tracking company.

Marketing Strategy

JCP Roofing is becoming a household name thanks to effective marketing campaigns that are focused on enhancing the company image. Not only is there advertising material in industry-specific magazines, but the company also has a presence on social media. In addition, branded delivery and rep vehicles are found all over Gauteng.

The company is working to convert leads coming in via their website into sales. JCP Roofing believes in follow-up, and making each potential customer feel important. This customer-centric philosophy extends to the office building, which is modern and stylish, and welcoming to visitors. Staff are always friendly, creating a relaxed but professional environment.

Human Resources Priorities

JCP Roofing likes to see their staff grow with the company. They have a policy of hiring junior employees to fill available positions, in order to promote employees that have been with the company for longer. For example, a person might start as a general labourer and work their way into higher positions with greater responsibilities.

The company has an effective Health and Safely program with SEESA, and has all certificates in place. Onsite Health and Safety training courses are run to equip employees to the best of their ability.

Staff members are motivated by the positive working environment as well as the incentive of quarterly bonuses when production is high and problem-free.

Transparency

In keeping with the law, all relevant Acts are displayed in easily accessible places on the premises. In terms of communication channels, quarterly meetings are held with staff to discuss goals and strategies, as well as to gather ideas on how to improve the workplace and service. Staff members are aware that they are welcome to approach management to discuss any issues and know that seniors will always do what they can to help.

Company Culture and Style

JCP Roofing has a unique approach and has never caved in to the pressures of the industry. They like to always have something special to offer customers. The company culture involves building strong and lasting working relationships with customers, suppliers and staff.

Company Goals

The JCP group is expanding at an incredible pace, penetrating new industries without compromise. Because the company believes in one operation, one building, and one offset point, they are not planning to open more branches at other locations. Instead, they will expand their current warehouses and other facilities, ensuring retention of thorough control.

Since the launch of JCP Roofing in 2014, there has been growth of approximately 30% per year. The company expects further growth of 15-20% per year over the next five years. This could potentially translate to the hiring of 10 new staff members a year.